I love article marketing. The reason is that it is the one marketing technique that has brought me the most traffic and sales, as well as help me build my business. If you want more traffic and sales to your business, build your expertise in front of your audience, and create marketing machines for your business, then article marketing is the best way to do it.
However, there are a lot of pitfalls to using this technique to market your business. Many who use it don’t use it the right way, and because of it, they don’t get the results they want. Use these three guidelines to save yourself a lot of time and frustration in marketing:
1. Follow the guidelines for each site.
This is one of the biggest problems I have as an article directory owner. I get articles all the time that I have to reject because the writers don’t read my guidelines and submit what I want. What’s funny about this is that the guidelines are integrated into the submission form. I’ve made it as dummy proof as possible, and I still get articles that are useless.
Article marketing has really changed and many sites these days only accept unique articles. So, you will need to know the rules of the site before submitting. Then when you submit your article you will give the article directory owners what they want. Your articles will get accepted faster.
2. Proof your article, check your links, and make sure they are appropriate.
Although a few typos won’t necessarily get your articles rejected, it can affect the impression that both your article readers and article directory owners have of you. You want to make sure that your article is as error free as possible.
If your links are broken, you can expect that your article will be rejected. Many sites have link checkers, and if your links are broken the site owner will likely not only reject your article, but they may delete any articles you may already have in the directory. Since your articles are passive promotional machines, you don’t want this to happen.
3. Understand the reasons for writing articles and make the most of it.
Are you writing articles simply to build backlinks? If so, then you’re wasting your time. Building backlinks as the primary reason for writing articles will help you in the search engines, but search engines don’t buy from you. People do. You can have tons of backlinks from your articles, but if none of your visitors read your articles, then they won’t click through your links to sign up for your lists or buy your products. In other words, you have wasted your time writing articles that won’t help you. Write for your readers.
If you want to get more traffic and sales from your articles and turn them into marketing powerhouses, follow the rules. Write good content that readers want to read, and you’ll drive traffic to your business for years to come.