Something like internet video marketing is such an effective communication strategy. With a small amount of effort you can reach a broad audience and inform the whole world about your product, service, or message. But just because internet video marketing can be done with little effort doesn’t mean that you should make only a small amount of effort. In fact that are internet video marketing strategies which can really indicate to a customer that they should stay away from you and your product or message. Here are 5 internet video marketing mistakes which can convey the message that you really suck.
Video Confuses Clients – One of the biggest internet video marketing mistakes any company can make is to muddle their message. Imagine it for any type of marketing campaign; when there’s a confusing message in an advertisement, people will often shy away from that product or service. Even if there is some grand payoff for the customer who digs through your message and uncovers a larger truth, that’s too big of a request to make for most people; most savvy consumers will simply shut you out in that case.
Video Sends Wrong Message – Much like the internet video marketing mistake above, if your marketing video sends the wrong message, then that doesn’t make much sense either. Using irony or a misunderstood level of sarcasm may send the exact opposite message that you’re trying to convey. In almost all types of marketing you have got to beat your customer over the head with your own message; the second you start depending on tiny, fragmented pieces coming together to communicate your overall message you have lost.
Video Does Not Inform – A video that tells us all something we already knew is another thing that will indicate that you really don’t know what you’re doing. If people feel as though, “that was something I already knew; am I missing something?” that’s just as confusing for them as sending the wrong message. Most of us have a basic understanding of concepts we seek out online or anywhere; your internet video marketing has to figure out a new way to tell the audience something that they may have already known and do so in an informative and fun way.
Video Marketing is Your Only Outlet – The online world is quickly becoming one of the primary means of communication; but if people only see your internet video marketing campaign online and nowhere else, they may begin to treat you as suspect. You don’t want the customer you’re reaching out to, who actually reaches back out to you, to reach out and find there’s nothing there. If internet video marketing is your only avenue you had better get another avenue quickly.
No Call to Action – People may really like your internet video marketing campaign. It may tell them about something they didn’t know, somehow inform them a pithy but clear bit of information, and get them really jazzed about your product or service. However there’s one way that your potential customer could be left in the lurch and that is if there is no call to action at the end of your campaign. If your customer doesn’t know where to go or what to do or who to talk to or anything at the end of your internet video marketing then they might as well have not watched the thing at all. Leaving people handing when all they want to do is buy your product or service can leave a real bad taste in their mouth.
So that’s it. 5 mistakes internet video marketing campaigns can make. Where’s your awesome campaign, hotshot?