On every website, blog or post on the Internet, you find the “like” widget. You might say that a site without one is not a verifiable source, or something from the Golden age of the Internet. What the “like” button does is simply allow you to share your preferences with friends and peers on Facebook.
As a business owner, did you know the “like” button is an extremely powerful tool relating to Facebook PPC? Although PPC marketing is not a new concept, it is the growth vehicle in the marketing world. The majority of online small and large businesses are moving toward online marketing campaigns, spending more than $31 million on advertising alone.
So how does a small business use the social media juggernaut Facebook to transform a “like” into pure profit?
Enticing Brand Page
Creating a successful Facebook PPC campaign requires you to create a compelling brand page. A key to success is not mixing business and pleasure. A brand is basically an extension of you. For example, the administrator of Coke wouldn’t add non-relevant pages to the brand page. Coke is going to suggest the fans “like” products used in promotions or products used in conjunction with the brand.
A key to remember with a brand page is enact all of the privacy features including, turning off photo sharing and content sharing as well as editing the friends list. You want to ensure the experience of the fans is as positive as possible.
With every brand, you have to sell to the right group. As a 36-year-old male, a ladies apparel brand would not want to capture my demographic group. So how do you find out the demographic? Ask questions. Several times brand pages post surveys to better service the customer.
Another thought to consider in understanding your customer base is finding to what your customers like and what they share. As an administrator of a page, if a particular campaign is shared more often, you can assume success. If you have a new release of a product with limited shares, you may want to reconsider the strategy.
Although the “like” is commonly associated with Facebook, a business strategy must incorporate additional social media avenues. Create a Twitter account to share information regarding your brand. Consider using the hottest social media platforms Pinterest and Instagram to drive traffic back to your brand page. Upload a picture of your product and service and the rest is history.
Are you simply satisfied with a “like,” or do you want to convert into organic traffic adding to your business success? Any business strategy that does not include an efficient Facebook PPC marketing strategy is destined to burst faster that the dot com bubble of the early 21st century.