No marketing strategy would be complete without video marketing. Video marketing is hot, and the most popular video site is YouTube. YouTube gets hundreds of millions of visits every month, and visitors enjoy watching videos. If you are looking for a new way to share your content, then try this simple internet marketing technique.
Video will allow you to share your content in a different way. You may provide tutorials, create videos of yourself where you introduce yourself to your readers and customers, and convert your articles and other content to a different format. This allows you to leverage your content and get more from it without having to create a lot of new content.
To help you get started, below are five different tips to help you:
1. Create a good account profile.
Creating a compelling profile will help you connect with your audience. Credibility is an important aspect of any marketing you do online because potential customers won’t buy from you if they don’t trust you. Give your visitors good content, and give them a reason to subscribe to your YouTube channel.
2. Use keywords.
Keywords are an important aspect of helping visitors find your videos when they search through the video search engine. Do your keyword research using the YouTube keyword tool or the Google Adwords keyword tool. Include these keywords in your title, video description, and tags. Tags are the keywords searchers will actually use to find your video.
3. Create videos
There are so many free tools on the internet to help you create good videos. CamStudio is one of the most popular, and it’s very similar to Camtasia, a program that costs about $300.
If you don’t feel comfortable making your own videos, then consider hiring someone. It’s easy to find someone to create your videos for you, and it’s not expensive either. Visit the popular freelancing sites like Freelancer or Elance and post your request. You may even find someone on Fiverr, and you could pay only $5 to get your video created.
4. Comment on videos
Commenting on videos helps you connect with others on the video site you are marketing on. You can use your comments to share your expertise. Sharing your expertise will encourage others to visit your profile to see what you offer. Include a call to action in your comments to get others to visit your profile and watch your videos.
5. Reply to videos
When you reply to your video, you add your video as a response to a video someone else has created. This works like crazy if you can find a related video in your industry with lots of traffic. Then you reply to it. Others will visit your content because they are curious. You can use this curiosity to get more subscribers to your page, as well as get others to visit your authors. That’s why you want to include a link in your description.
YouTube and other videos sites can help you create effective video marketing campaigns by distributing your content. Your videos rank well in Google because it is a Google property. Use it properly, and your videos will be come traffic machines for your business and drive traffic to your site 24 hours a day seven days a week.
Although there are many video sites available, YouTube is the most popular, and therefore crucial to your video marketing success. This doesn’t mean you should ignore the other sites. The key to promoting your videos, as well as your content, is to go where your market it. Submit your videos to the correct video site for best results.