With information coming at you at blazing speed from multiple, disparate sources, navigating these choppy waters can be tough. When it comes to your business, you want to move with the trends and be in all the right places, first, but where are those places? Where among the vast and disparate spaces of the world wide web is your business most likely to get found? Here are 7 tips to getting your training business found on LinkedIn.
Get On LinkedIn – If you’ve debated about whether or not joining LinkedIn is worth your time, the debate is over. Stop thinking about joining LinkedIn and join LinkedIn.
Connect with Everyone You Know – Once you’re on LinkedIn you need to connect with people. Begin this by emptying out your business and personal list of email contacts and see if these people won’t connect with you. Many people are “on” LinkedIn but many of them are sort of waiting to see where the experience will take them and they’re not “using” LinkedIn as well as they could. By that rationale it’s a good idea to shake the tree and find out who among your current friends and business associates are on LinkedIn already.
Connect with Strangers the Right Way – This takes a little more work but it’s certainly a way for your training business to get found. If you are in the hospitality industry for example, one easy way to connect with people you may not know but who may be good people to connect with is to seek these people out and send them an unsolicited connection request.
Connect with Strangers the Other Way – LinkedIn cautions against “spamming” their network or accepting the spam of others. Of course if you begin spamming LinkedIn just fishing for people to connect with, it could be really good or it could be pretty bad. You get what you give so if you’re interested in meaningful, lasting connections then maybe spamming isn’t the way to go. On the other hand you never know where one simple connection is going to lead you so mass-marketing yourself on LinkedIn may be a good idea.
Join Networks – LinkedIn has this thing called “referral business network” where like-minded industries and services can all connect and collaborate. Of course some of these discussions start out well enough (i.e. – “current trends in the service industry”) and quickly divulge into complaining (“does anyone think that there should also be the ability to leave negative feedback on people’s LinkedIn profile?”) so you never know how that will go. Still these networks are important tools to being able to get found.
Start Networks – You can also start your own networks opening it up to as wide a swath as you’d like or keeping the network targeted and focused.
Start Discussions – Once you’ve joined or started a network you should begin discussions to see who else is looking to get found on LinkedIn. While it may be tough to get the ball rolling once you have found spirited individuals to connect with on LinkedIn, the exchange of ideas is underway!
In order to get found on a site like LinkedIn it does take a lot of sifting through sand to uncover the diamonds. But with a fair amount of effort you too can create the online identity you’ve been trying to and get found in all those circles you once thought unreachable.
Until the next business networking site comes along and you’ve got to start this challenge of getting found all over again.