On the first day of Digital Hollywood, our heads are buzzing. After attending 10 different panels today, taking an abundance of notes, here is a first day wrap-up of highlights of the most important trends.
Digital does not necessarily mean web content.
Digital is everything off broadcast.
How do you create content for technology not yet created?
Why older fan favorite material is not available for download on the internet is because there was no such thing as digital when the original contracts were signed.
Today data was the most important word used across all the panels we attended.
It is not profitable for individuals to turn out apps for their projects. Instead simply use jpegs to get the same results at lower costs.
The reason that Android is so good is that it is open source. The reason it is so bad is it has too many versions to create for.
Flash media is dead, it just doesn’t know it yet.
To be successful you must create material that seamlessly moves across all platforms.
Content is king but distribution is still the grand emperor.
As crowdfunding stands today, it is nothing more than a large donate device with perks.
We are now expected to license what we used to pay to own.
Contrary to public opinion the majority of Facebook users and tweeters are not from the United States.
Over the air broadcasting is not yet dead, it’s just getting a second wind.
Sports programming is driving the ever increasing cost of cable. As salaries go up, fees to show sports go up and it is then passed on to the consumer.
Mobile is a technology not a device.
Hard content-like DVDs will never vanish because there will always be a niche market for it that will be fed by content suppliers.
The creative side of the industry is far behind the technology side of the industry.
The role of tech is to innovate and creative to create.
One thing that is a constant is that people still don’t pay close attention to what they are watching.
While 3D is no longer hot in the USA it is burning up the landscape everywhere else in the world.
A use for connected TV is to have second screen on a single connected screen rather than to have two screens to look at.
Know the audience you’re creating for, trying to target distributor. You need to build an audience and keep it and feed the machine. Fish where the fish are.
Social TV is two things, first is discovery and the other is engagement.
If you’re a video programmer, you cannot make money alone on a digital basis.
The biggest brands do not have time to meet. It needs to scale, such as the Olympics.
At the end of the day it’s all about telling stories and your stories drive media.
Immersive has two important components, the experience is realistic and a digital experience that is really immersive.