What is going on from those that produce direct create or finance what you will be seeing on Television and feature films in the coming months.
Continued conversation about how we need a universal programing app and that apple TV is expected to have such.
Regardless of what is being said people already do a la carte with how they want it, where they want it and when they want their TV programs.
When it comes to what works and what doesn’t work too many are looking for problems that do not exist and trying to fix them.
When the day is done only the lawyers will be the winners in social media because the landslide of litigation is already starting in this area.
UltraViolet is not about the cloud but in reality about registering rights to use product you have purchased.
The why of UltraViolet? Ease in accessing your movie collection on multiple devices.
Apple users can benefit from UltraViolet by being able to access movies on non-Apple devices.
When it comes to films and programming this is not a one size fits all world.
UltraViolet is just a marketing tool because the name sounds more sexy then what it really is.
Sales are not the same across all markets with Hispanics requiring a completely different business model to reach them.
The intention with UltraViolet is that once you buy it and put in your locker you still have access when you move to another country.
The 30 second spot does not work on the internet because people do want to engage with the marketing just the product.
Too much time is spent trying to market to the base you already have and not enough to the market you don’t.
Click thru has been dead for years but marketers haven’t gotten the message that it died yet.
In a few years expect to see a Chief Brand Officer.
Social media keeps companies honest.
In social media, people are more concerned about engaging with emotion vs. products.
If you’re going to play in social media, you have to be hands off.
Too many make the mistake of trying to get people to pay for apps because it is an advertising device not a money making machine.
People want to see products in productions being used as a part of the production, not just sitting there gathering dust.
TV everywhere is a way to expand the $100 reach for cable TV.
Start authenticity with the tone of voice for brand ubiquity.
Twitter conversations are a big part of TV viewing patterns for the future.
Digital Hollywood is unique in that it provides access to the very well known companies such as Warner Bros. and Sony and social media gurus such as Marc Karzen of Relish who is well known to industry insiders.