Sound giant Dolby and Dutch Electronics company Phillips have together released a statement announcing the introduction of a new standard in high definition glasses-free 3D television. Advanced Television applauds the move, saying that it’s time someone stepped in a created a standard for all makers to adopt while the Hollywood Reporter says that the next step has finally been taken that will lead to the eventually replacement of current HDTV with 3D specifications that will blow consumers away with its realism.
True 3D has been a television pipedream for most of the last decade Advanced Television points out, with manufacturers and researchers offering tantalizing visions of products still on the drawing board. Meanwhile, consumers have had to sit back and wait patiently for at least some of the claims to come true. Thus far, the offerings have been paltry to say the least, laments the Hollywood Reporter. Television buyers have had to choose between sets with expensive glasses, content that could be seen with paper glasses from the 7-11 or simply wait for something better. Most have apparently sat waiting.
But now Dolby and Philips say, the wait is finally over. With their announcement of the new standard they are also announcing that actual products based on the new standard are going on sale this week. That’s right, consumers will finally be able to purchase a high definition television that will be able to display true 3D content, which is also available in the form of 3D movies for sale or rent on DVD, and in some cases, streamed over the Internet; not only from Philips, but from other as yet unnamed vendors as well.
Philips and Dolby say they have been hard at work developing the new technology for several years and while they won’t reveal the secrets to how they achieved what the Hollywood Reporter describes as stunning displays, they are saying that they are hard at work to bring the same technology to other devices such as Smartphone and especially iPads and others like it.
Dolby says the objective throughout the project has been to bring the same level of quality to 3D as customers have come to expect from their surround sound systems heard in movie theaters and increasingly in home systems. They add that the new format will be available for licensing to anyone that wishes to become a part of the program, thereby offering a platform for those that create content such as movies and television shows, to new levels of innovation and an in-your-face high definition experience.