Viewers of the U.S. version of “The Apprentice” might have noticed something has been missing from the show for the last few seasons–job hunters. Yes, that’s right. Gone are the bright-eyed and bushy-tailed regular folks looking to work for Donald Trump. Instead, they have all been replaced by celebrities.
Seasons one through seven promoted the show as the toughest interview in the world, but now all you need is to have at one time been known for something, have a good rolodex, and the ability to part people from their money. Then, you too can become a Celebrity Apprentice.
Laid Off Lawyer Seeks and wins Apprenticeship
The last job seeker to win was Brandy Kuentzel (2010). This laid off lawyer, according to her tweets, does not appear to be working for the Trump Organization any longer. She was part of a cast of 16 that Trump was trying to help since they’d been downsized due to the 2008 economic crisis. Prior to that season, regular job hunters had not graced the boardroom since the 2006-2007 season.
At the time Trump said, “I hate what I am seeing and I am going to do something about it,” regarding people being out of work due to the recession, but all evidence points to the contrary, since he’s apparently dumped job seekers for celebrities.
Celebrities will do anything for publicity
It seems odd that in this economic climate where unemployment remains above eight percent, and college graduates face unemployment or underemployment, that Trump would change his show from its original premise focusing on business acumen in favor of C-List celebrities who bully, connive and jockey for TV time in order to get a publicity bump. But, unfortunately, he has.
Since the winner of “The Celebrity Apprentice” will not work for Trump, isn’t it misleading to call them an “Apprentice?” Granted they raise money for charity, but exactly how does this make the winner an “Apprentice?” In fact, what it takes Trump all season to accomplish, the BBC version of the show accomplishes in far less time.
Comic Relief Celebrity Apprentice beats U.S. in Fundraising
The UK version of “The Apprentice,” with Lord Sugar at the helm, has done a celebrity version for Comic Relief, but that took only three days. And Lord Sugar made no pretense of hiring anyone, instead he fired Piers Morgan. In those three days they raised nearly $2 million, which is close to (or more) than what the U.S. show raises over the entire season.
Apparently, there are no plans to bring back actual job seekers, since “The Apprentice” is not on the list of NBC shows this coming season, while “The Celebrity Apprentice is.
Trump Organization Not Hiring
One must wonder if there is a reason the Trump Organization is not hiring. With all the businesses and properties Donald Trump has, it would seem inconceivable that he has no room for one additional employee. Could it be a financial issue, or did he just promise what he was incapable of delivering, putting people back to work?