Good news! The economy is turning around and the dollars are a bit looser than in previous years. This is the type of economic news being reported in recent weeks and it is excellent news for your small business. This will make it much easier to get operating capital to grow your business.
Where should you spend that money to get the most “bang for your buck?” The first place that I would suggest is properly placed advertising. Since the economy is improving your business has the potential to gain new clients and expand revenue. By placing your company name in the forefront to be seen by those who need the services offered by your small business you will be poised to take advantage of the improving economy.
Is there another way to improve the bottom line of your business as Americans relax their spending habits? Maybe you should add additional offerings to the list of services that your business now provides. Do some research into niche products or services that may be missing in your general geographical area. This research could result in the discovery of a widget that will sell well in your local community and then spread across the country like the hottest Christmas toy.
2012 could be your greatest year ever! You have discovered a hot selling item that allows every buyer to gain value from the use of it and you have properly advertised it by starting small at first and increased your advertising budget as sales have increased throughout the year. Now that 2013 is approaching your sales have quadrupled over the results of one year prior.
Have you made the proper adjustments to your personnel to accommodate this growth? Failing to properly keep up with speedy growth can be as much of a hindrance as no growth at all. This has happened to other businesses but you were prepared for it so your sales and support staff has grown along with the expanding offerings and revenues.
These are not merely factual statements or ponderings. These are the plans to assist in the growth of my own business – Link Em Up . In past years some growth has been experienced and unique opportunities have come out of my business. Like the economic conditions, business opportunities have been depressed. Those opportunities are in the past and it is time to move forward and blaze new trails built on the knowledge gained from past experiences. As we move forward and enhance our positive outlook, we should remember the words of Ren Mulford, Jr – “It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by – Advertising, Initiative, and Dynamics.”