This year, holidays may have just gotten easier for a lot of people. Amazon is starting out a program called Friends and Family Gifting which has the rather noble purpose of helping Amazon’s customers to use their wish lists in more imaginative and helpful ways. As someone who buys at least half of my presents via Amazon, this can only be a good thing. I almost cannot imagine life without Amazon wish lists!
With this new service, Amazon will be connecting with Facebook and you will be able to share your wish list, plus see the wish lists of other friends who have made theirs available. Interestingly and happily, you will also be able to share your Amazon wish list via the social networking sites Twitter and Pinterest.
For Facebook users who may feel a little ambivalent or uncomfortable with sharing their data with Amazon, fear not as there are ways around that too. For instance, there will be an option which will allow you to manually type in names and birth dates of friends.
For people who aren’t terrified at the prospect of Amazon and Facebook merging for the purpose of sharing wish lists, this really could help make Christmas shopping a much breezier affair. Confused about what to get a sibling, parent or friend? Just log into Facebook while you’re there anyway and connect with their Amazon wish list.
It appears as though part of this new merger between Amazon and Facebook is an effort to compete with Walmart, which has itself been in direction competition with Amazon over the past year. And even though Walmart is a massively powerful corporation as well as the world’s largest retailer, Walmart is also savvy enough to know that they must also compete in an online fashion. To this end, Walmart added an application on Facebook known as Shopycat, and now Amazon has decided to get in on the act with Facebook too.
This competition between companies is excellent for their customers as they will both fight each other in order to offer better and better deals, which is great for you, the consumer. One thing that Amazon’s feature has that Walmart’s doesn’t is the option of giving you ideas of gifts that are based on the wish lists of your friends, people you presumably have something in common with, thus you may both be interested in similar gifts.
Will the Amazon and Facebook merger be everything the companies hoped it would be? One thing is for certain, and that is that it can only be great for their customers.