Have you ever wondered why some Facebook pages have such tremendous engagement from their fans? If you study these successful pages, you will notice their Facebook posts are worded carefully with strong calls to action. On Facebook, you cannot just build a page and expect people to come. Instead, you have to treat each post as a conversation with your fans. And in congested news feeds, you have to consider how your post will grab your fans’ attention.
If you’re not sure where to even start, take a look at these Facebook post ideas and see which ones work with your fans:
Fill In The Blank Statements
Ask your Facebook fans to fill in the blank and learn something more about your fan base. Experiment with how you capitalize your call to action. You may have better luck making FILL IN THE BLANK in all caps.
- Fill in the blank. My favorite type of pie is ___________.
- Fill in the blank. I use Facebook for ___________.
Yes or No Questions Start your Facebook post with “yes or no” and then ask a close-ended question. Again, experiment with capitalization to see what resonates with your fans.
- YES OR NO: Have you used an electrician in the past year?
- YES OR NO: Do you wear hearing aids?
Take a short poll and ask your fans to choose between two options.
- BOTTLED OR TAP: How do you prefer your drinking water?
- AMERICAN IDOL OR THE VOICE: Which one is your favorite singing competition?
Click LIKE Statements One of the easiest and most effective calls to action on Facebook is asking your fans to click the “like” button. Be sure to have a compelling picture to go with your post.
- Click LIKE if you love sleeping in late! (include picture of bed, someone sleeping, clock, etc. )
- Click LIKE if you wish you were hanging out by our hotel pool right now! (include pool picture)
Create a Caption
Find a funny picture and ask your fans to make up a caption for it. It doesn’t have to be a contest – just an engagement technique.
- Quick! Create a caption for this picture! (include picture that has humor, action and/or something quirky).
- What caption would you make up for this picture?
Have some fun with your fans and give them a little true/false quiz. Be sure to come back and provide the answer after you’ve given your fans enough time to guess.
- TRUE OR FALSE: Our company was founded in the garage of a home in Los Angeles.
- TRUE OR FALSE: Broccoli is a great source of folic acid.
Bonus Tip: Include an eye-catching picture
Want to kick up your Facebook engagement even more? Be sure to include a picture with each post. Pictures catch your fans’ eyes, resulting in an increased chance that they’ll interact with your posts even more. In Facebook, pictures rule the house (or at least the news feed!)
Remember – experiment and see which types of posts work best with your fans. Some may love making up captions; others may respond more to “Click Like” statements. Think about the conversation and you’ll be on the way to Facebook engagement success!