With so many people failing in their Internet marketing endeavors, I thought that it seems like a good time to share with you some tried and true insights and wisdom which I have absorbed in my endeavors as an offline b-to-b multi-media Marketing Director, a ghost writer for Internet businesses and website owners, and an online writer and Internet marketer for myself. What I’m about to share with you may seem simple, but it’s the simplest things which can be the most profound…and the most crucial to business success on the Internet.
The thing to realize above all others is that success is a habit. More precisely, success is built by habitually doing certain things over and over and over again until success is achieved. And if you do these right things repeatedly, success becomes yours. But to reiterate, these practices need to become habits that you put on, impose bio-rhythms that you don’t even need to think much about consciously and which never feel forced.
Don’t Be One of the Internet Tenant Farmers
What does this mean? To put it simply, what a great many Internet marketers now realize is that you don’t want Google, or Bing, or Twitter, or FaceBook, or any other “Internet landlord” to have direct control over your business. SEO and online click-ad strategies are all well and good, but if you are totally dependent on them you are going to fail, because when you’re a Tenant Farmer you’re at the mercy of the landlord, and the landlord takes most of your produce anyway while the property becomes ever less fertile.
Landlords are also concerned for their own private affairs and not yours. This is only natural, but it doesn’t help you build a business.
How do you avoid being a tenant farmer? You:
- Get yourself a great website (which means that no matter what anyone tells you it’s not totally “free”).
- Get your own hosting company.
- Use opt-in lists and high quality autoresponders.
- Create a reputation all across the cyberworld for delivering great value, even when it costs no money. This means using social media techniques such as syndicated article and video marketing.
So, in other words, own your circumstances. Command control your own destiny.
You cannot have a great website or even a great blog, in the business sense, if you don’t have a definitive business objective in mind for it. Are you looking to earn money from your writing itself? Do you own an offline business and want to use your website to market that? Are you creating an e-commerce website? Is it a website filled with your affiliate links to products? Knowing in advance in “high definition” is what gives you the energy and focus to make a powerful website.
Have a Strategy for Action
I used to tell my MetLife prospects and clients “People don’t plan to fail. They do fail to plan.” Your website needs to be a money-making tool and you have to see it that way. It’s something in your toolbox, and it’s your marketing strategy that determines what other tools and processes you need. For instance, who is your target market? What are you going to do to get online visitors? How will you fund business expansion?
Desire All Concerned to Win
You don’t have to, and should not, believe the “Rich Jerk Theory”. Especially not in today’s Internet climate. Make yourself a well-known contributor to the Internet community, someone who provides helpful advice and knowledge, someone who is friendly and interesting to talk to and interact with. Make whatever you are offering to make your revenues for you a quality offer. Not just goods, but something truly Good.
Never Stop Developing
There is always something more to learn with Internet marketing. The Internet comprises a world that’s constantly changing. Keep abreast of new product and affiliate offers, new technologies, new techniques for making money via the Web, methods for getting better at what you’re already good at such as video production. Google’s Panda proved that just when you think you’ve got it all down and can operate on cruise control, you need to take manual control and adapt.
There you have it. Simplicity itself. Let’s toast your success in advance!