For those of us who have transitioned from the corporate world to the freedom of freelancing, we know what it means to put your best face forward. However, once we become comfortable working from home, we tend to wear makeup only when going out on dates, girl’s night out, or to a special event. For those who have never worked in a corporate setting you may be used to not wearing makeup or being free to wear every runway trend you can master. But when it comes time to literally face the client, you need to refine your image. Ladies, this means you need to work on your business face.
What is the Business Face?
The business face is the beauty look that presents a professional image. The beauty face will:
- Look polished
- Will not be overly trendy
- Is not seductive or sexy (the smoky eye is a no-no)
- Uses color wisely
- Is smudge-, streak-, run- and waterproof
There is no one set professional face so you do have room for a little creativity.
The Bare Essentials of the Professional Face
You do not have to be fully made up when dealing face-to-face with the client. However, you should have an even — or as close as you can get — canvas. The essentials of the professional face include:
- BB Cream or Primer to help set the canvas for a close to flawless image
- Foundation or tinted moisturizer to even out skin tone
- Concealer to hide imperfections and under eye circles
- Face powder if you tend to get shiny
- Mascara for lashes and to tame brows
- Lightly colored lips via tinted lip balm or a sheer lip gloss
Creating your professional face with the essentials should take you no more than five minutes. Your look will be “natural” but the client will be able to tell that you cared enough to put forth an effort.
Adding Color to the Professional Face
You know that at bare minimum you need to have an even canvas for your face. If you want to add color and depth to the canvas, consider the following:
- Use neutral or earth tones for eyes.
- Lightly line eyes with a black or brown liner. Try not to be trendy with smudged liner, creating a smoky eye, doing cat eyes, or winged liner.
- Wear blush that closely matches the way your face flushes when overheated or excited.
- For lips, follow the color rules for eyes with the exception of red. You can wear a classic or brownish-red cream lipstick. Stay away from red glosses as they attract too much attention and can become a distraction.
While your work as a freelancer should be the most important thing, your professional image does include the way you look. If you know how to work with color while still maintaining a professionally polished image, then work more color in. However, your safest bet is to wear natural-looking makeup when dealing face-to-face with a client.
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