Imagine your computer screen bordered by flecks of gold, or your mouse neatly embroidered with jewels. These are the kinds of modifications Georges Chirita makes to computers so that those people with a lot of money don’t have to look at or use ordinary looking machines like everyone else. In his shop, he puts together computer components, while artists he’s hired add the flair. The AFP Newswire (via Naharnet) reports that Chirita got the idea back in the early 1990’s when computers were still something new, yet he observed, they were also very drab. They still are he adds, suggesting that there is no reason that people who can afford better should have to make do with such uninspiring designs. Reuters notes that over time Chirita has grown into a sort of craftsmen of a very unique variety; no one else appears to making elaborately adorned computers for the well-heeled.
The process starts, Chirita told the Newswire, by first speaking with a client, which generally means a stand-in, as wealthy people rarely have time for such mundane conversations. A mutual understanding is reached and then Chirita goes back to his workshop in Paris to begin work on the new creation. He says that while each is unique, they all come from three basic models, which he calls Lois XV, Lois XVI and Empire. He doesn’t use computers from the major players such as DELL or HP, instead he buys parts so that he can configure them the way he wants. Some get brass boxes, others are mounted on marble and covered with gold leaf. Peripherals get the treatment too, mice and keyboards are adorned with precious metals or jewels to transform them into something nice to look at; even USB sticks are fancied up so that they never look less than fantastic.
Chirita says his computers average around $20,000 though some run much more, depending on tastes. He also says that in his line of work, the back of the computer is quite often even more important than the front, since it’s the side visitors to offices outfitted with computers see while addressing the person behind the desk. It also offers a canvas of sorts to which all manner of dressing can be affixed, or if a client prefers, actual art created specifically for the purpose of impressing those who see it.
Reuters says that Chirita even sent a gold and diamond encrusted USB key to Queen Elizabeth for her jubilee and received a lovely thank you note in return. All in all, it appears Chirita can’t complain, he gets paid handsomely to pretty up the lives that can most easily afford it.