The Feminine Mystique is a non-fiction book written in the early 1960’s by Betty Friedan, a feminist writer who initially gathered her information by conducting surveys with college graduates. Many women did their best to get into colleges to find the right partner. In fact, the main purpose of attending college for many women was generally to find the most suitable man to marry.
The written results of the surveys were published in articles Friedan called , “The problem that has no name.” Women and men were captivated by the information that openly talked about the unhappy roles of suburban housewives. “The problem that has no name,” reported the mundane lives of women once their husbands left home for work. Women cooked, cleaned, cared for the children, shopped, and did it all over again the very next day. Often unappreciated and taken for granted, many women went into depression, while their husbands denied there was anything wrong with their wives.
Betty Friedan’s passion to expand on the information provided by the women later helped her write the book that triggered the beginning of American Feminism in the 20th century. In it, she wrote, ” The feminine mystique has succeeded in burying millions of American women alive. ” In addition, she wrote, “The only kind of work which permits an able woman to realize her abilities fully, to achieve identity in society in a life plan that can encompass marriage and motherhood, is the kind that was forbidden by the feminine mystique, the lifelong commitment to an art or science, to politics or profession.” She later became known as the woman responsible for organizing the Women’s Strike for Equality, which helped grant women’s right to vote.
Today, women not only have significant roles in the workplace of many companies, but are highly regarded for their roles at home. Caring for children is not just a mandatory duty performed by the woman of the house. It is also a shared experience with the spouse in the household. Cooking has become an art rather than a chore. Shopping is now an adventure and sometimes hobby, depending on the limit of available funds. An equal partnership with her husband is also available, making it a double sided relationship.
Yes, housewives still exist and yes, they still have many of the responsibilities as the women of the 1950’s did. However, women have gained a significant amount of rights that protect them as well as allow them to exercise their freedom. And much of this freedom is now expressed through the many blogs that women, moms, and bloggers in general write.
Moms blog for many reasons. Some blog for the sake of having their thoughts written down in a public journal. Others blog as a way to relieve stress. While others do it for the possibility of making money. Whatever the reason, they are making their marks throughout the web and into the social media guru categories. As the competition grows, the fight for the “unique” and influential mom blogger grows fierce. Each one is trying to find that idea that will revolutionize the art of parenting or the perfect product that will get all moms talking about it or just about anything that floats through as a “perfect idea.”
The attempt to grow in business for many bloggers comes with many challenges. Many women, especially stay-at-home moms (or dads), have limited budgets due to the unavailable double income that seizes to exist when one of the spouses do not have other sources of income flowing in. Therefore, other means of expansion are taken into consideration, such as self-taught methods of growth.
Before the availability of WordPress, Blogger, and other blogging platforms, web design was a very tedious task. Now, even those with the most limited knowledge of how the internet works, can easily learn how to create a very sophisticated site that appears to have been designed by a professional. Mom bloggers are learning as much as they can as fast as they can, to beat the competition and stay on top. Wendy Piersall, a mom blogger and Founder of Woo! Jr. Kids Activities Network, wrote the book, Mom Blogging for DUMMIES, which highlights the many points for moms to create a money-making blog. The foreword of the book was written by Heather Armstrong, who became responsible for igniting the mommy blog movement in 2001. Armstrong worked as a web designer for a Los Angeles based company when she got fired from her job due to personal comments written in her blog about the company. More than a decade and over a million followers later, Armstrong’s site grew enough to support her family of 4.
Mom bloggers are making a significant impact in the success of many products and even companies as a whole. Reviews, giveaways, promotions, and personal comments provided by moms are becoming a widespread marketing phenomenon for many companies. Marketing expenses can be very costly. However, those who understand the value of reviews, have learned to appreciate the worth of the influential mom bloggers. They are on the rise and thanks to Betty Friedan and many women of influence, wives, mothers, and women in general are now able to stand tall with good positions outside as well as inside their homes.