Don’t be alarmed if you are rejected by the bank for a small business loan. In the current economic climate, the banks are having trouble parting with their money to help entrepreneurs launch a startup. It’s the very reason small business owners, artists, musicians, producers and ministries turn to alternative resources, such as crowdfunding. This method of raising capital can work like a charm, provided you are willing to so some of your own marketing. Social media sites such as Facebook are effective tools in this regard.
Begin by creating a project on a crowdfunding platform such as Faithfunder. Do this first because once you set up your Facebook page, you need to direct potential investors and donors to where they can give to your cause. With this done, you can go ahead and create a FB page.
Creating a page is a simple process. Once you set up a personal account, you can create a page specifically for your business or project.
Now claim your custom name. Use keywords that make it easy for you to be found in the search engines or help “brand” your project. Choose your name carefully, because it can’t be changed once it’s set.
Next, send a message to everyone you know, asking them to “like” your new page. Use the page to link to your project profile page on Faithfunder. Post daily updates on the progress of your crowdfunding efforts. Keep your friends and donors informed each time you reach a benchmark or have a success. Use the page to promote your “spiffs” and your video clips on Youtube.
A crowdfunding platform is essentially a payment gateway where people can donate to your project in a secure environment. It adds to your credibility. The more energy you put into letting people know you are seeking seed money, the greater will be your success. Your Facebook page is a vehicle you use to get your message out to the world via the Internet. Marketing your project means you must first make it known to as many people as possible. Then you enroll them in your vision by including them in your daily activities. Show them the difference their investment makes to everyone touched by your project. Encourage them to donate. Each time you add a post to your FB page, you remind people that you exist and you have the dedication it takes to make changes in the world for the benefit of many.
To get free tips for raising start up capital through crowd funding, visit the Faith Funder Blog.
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