Apple is launching the iPad 3. Scratch that. Apple is launching the iPad HD. Scratch. The iPad Mini. Okay, iDon’t know.
Last week, I reported that Comedian Dan Nainan planned to buy the iPad 3. He said, “You bet your sweet bippy I’m going to buy the iPad 3.” He speculated that “the display resolution is going to be four times as much with superfast LTE/4G surfing speeds.”
With the launch of anything new from the Cupertino juggernaut, there always seems to be a storm of speculation.
The hype used to be a good thing, almost exciting, and certainly great for marketing. With child-like eyes, we would all ask, “What’s it going to be?” But now, I’m growing a little confused with the iGame.
The paradox of choice
Each time something new emerges from Apple, the paradox of choice confronts consumers.
Most consumers knew Apple was not going to release a new iPod or iMac or iPhone at its next event. Most pundits thought it was going to be the iPad 3. Some thought it might be the iPad Mini. Few, if any, mentioned anything about an iPad HD.
We know what’s coming
Nokia is rolling out its tres cool Lumina 900 phone, and we all know what it looks like (see pictures here) and we all know what it is going to do. The Tech Crunch headline reads, Nokia’s PureView Imaging To Appear On Windows Phone-Powered Lumias. There is no guessing here. No hype.
Telling customers about a product before it comes out gives them time to think about what they need as opposed to trusting that consumers will buy whatever is put in front of them.
Secret name for Windows 8
Microsoft is coming out with Windows 8. It is actually going to be called Windows 8, and not Windows Mini or Windows HD-just plain old Windows 8. Microsoft has shown us what it is going to look like and Redmond is offering consumer previews. No speculation.
It is great that Apple is making so many new products and new versions of the same products, but there has to be a point where successive iterations of similar products create greater and greater buyer’s remorse.
Glenn Mandel at SparkPR suggests checking out decide.com to help with timing a purchase. The site uses pricing predictors to anticipate movements in technology markets.
This excessive hype is creating a new buyer’s remorse, one that begins before the sale. This new launch and the buildup preceding it will certainly give buyers more remorse after the purchase, and for some who speculated different, they will have buyer’s remorse even before considering a purchase.
Or maybe not.