A new survey of NASCAR fans conducted by the Taylor public relations team has found surprising results. Although officials often hear complaints about problems in the sport, the survey of 1,500 fans revealed that many were actually satisfied with the direction of NASCAR. The “Consumer Engagement Survey: NASCAR Fans” also showed that they were actually happy with the Chase, but there were some areas that needed to be changed.
“Consumer Engagement Survey: NASCAR Fans”
The “Consumer Engagement Survey: NASCAR Fans” from Taylor focused on avid NASCAR fans, so some of the results may be skewed. The study found that only 33 percent of the 1,500 fans included in the results wanted shorter races. In addition, the majority felt that the sport had the right amount of races per season, so they did not want to see them reduced.
The study revealed that 88 percent of the fans actually liked the Chase. These results were surprising because NASCAR has been bombarded with complaints over the years about the Sprint Cup format. Despite sponsorship issues, 39 percent still believed that the sport was improving and better than it was in previous years.
Technology, Brands and NASCAR
Taylor has found that fans turned to social media at a high rate to find information on NASCAR and drivers. A total of 78 percent of the fans in the study were frequent social media visitors, and the firm pointed out that fans wanted more drivers to be involved in social media. Additionally, many of them felt that the sport could improve with brand involvement from companies like Apple and Google. Fans also admitted that they would be willing to stop using a brand that would abandon a NASCAR sponsorship, and this aspect of the findings was not surprising.
The study’s limitation seemed to be the focus on only avid fans of NASCAR. Their positive responses and general enjoyment of the sport indicated that they were not likely to see faults that more objective fans have noticed. This was an online poll with a limit of 1,500 people, so future studies may reveal other data about NASCAR.
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Growing up in Indiana, Lana developed a love for motorsports at an early age. She follows NASCAR, IndyCar and Formula One. Follow @Lana_Bandoim on Twitter.