The Nike Air Foamposite One is, without question, a legendary shoe.
A sneaker as it is with the kind of form and function that it has, has made it a classic in athletic footwear – but just what makes it the kind of shoe that sells out nationwide and provokes magazines to market around acquiring such a piece of footwear, as DIME has done? The answer is not rocket science, but it does have a lot of cultural weight.
The 1990s were the most championed era of athletic footwear. Particularly, when media presence began to grow and big business caught on to the significance of sports fashion to the youth in America, shoes began to become way more engrained within the expression of the young. Sports teams just were not in vogue, it was the players that became larger than life, and Penny Hardaway was that kind of guy.
A young star who later tragically had his promising years cut short because of serious knee injuries, Hardaway was the chief endorser of his own brand of Nike shoes, the Penny line, which by rule carried “One” and/or “Penny” (his nickname) on the model names of his products. For him, the Air Foamposite One was his sailing ship bringing innovation and style to a world unknowing of what was possible.
The Air Foamposite One particularly was and remains a shoe that is groundbreaking, because of its look and its technology. The first shoe that used a thermoplastic shell as the whole of its body, the Air Foamposite One custom-fitted to a wearer’s foot on the inside, but retained its unclassifiable shape on the outside. It also took advantage of Nike’s Zoom Air technology, a now-17-year old innovation that still continues to be the gold standard in footwear cushioning, and it was made available to the Air Foamposite One in a full-length inlay of the foot-bed.
It was ahead of its time.
Since its initial release in 1997, the Air Foamposite One has gotten even more popular. Because of Nike’s Sportswear division and initiative, the shoe has been the driving force of the company’s goal to reinvent and repopulate the footwear industry with more iconic product, particularly with Penny’s former signature shoe.
Because of the shoe’s futuristic construction, Nike has been able to make the shoe available in a wide variety of colors, including Polarized Pink, red, and its original Electric Blue hue.
Still, regardless of the color, the Air Foamposite One is a standard-bearer for all shoes. It was the first to be different in a way that no other shoe had ever been given the opportunity to be.