COMMENTARY | One Million Moms, a creation of the American Family Association, has once again targeted JCPenney because of the retailer’s pro-gay family stance. Initially, One Million Moms became enraged at the company’s use of Ellen DeGeneres as their spokesperson, according to Time Magazine. Now the group is upset because of a Father’s Day marketing campaign that shows a family with two dads. Does this anti-gay organization have any chance of taking down JCPenney with their latest boycott campaign?
The call to action on the One Million Moms website asks followers to mark any mail received from JCPenney as “REFUSED…RETURN TO SENDER.” They are hoping that the retailer will abandon their ad campaign after receiving “an onslaught” of returned mail. They are also imploring people to visit their local store to tell the manager to “to remain neutral in the cultural war.”
While the group seems to be going about business as usual, they have begun to cave under public pressure. One Million Moms has taken their Facebook page completely offline after being taken over by pro-gay commenters, according to The Advocate. The comments were posted after the group attacked DC Comics for revealing that its Green Lantern character is gay. Apparently, the group grossly underestimated the number and loyalty of comic book fans.
One Million Moms is actually made up of nowhere near one million people. The number of fans on their Facebook page before it was taken down hovered around 50,000. Groups on Facebook that have spoken out against the group are closer to one million followers. A group called “One Million People Who Support Ellen for JCPenney” has more than 200,000 fans, and groups like “1 Million Moms against One Million Moms” has 17,000 fans, with more joining every day.
Although they state that their goal is to protect children from exploitation, the American Family Association, the group that created One Million Moms, has been classified by the Southern Poverty Law Center as a hate group. Whether you believe that they are truly a hate group or not, they are at the very least intolerant. Part of their message about the latest JCPenney campaign reads, “Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.” Based on that statement alone, it does not appear that the One Million Moms are raising their kids to be anything other than bigoted against those who are different.
The good news is that there are more people that disagree with the One Million Moms than those who support them. If their recent disappearance from Facebook is any indication, not only might the JCPenney boycott fail, the group’s days might actually be numbered.