Twice a year, the World Market Center in Las Vegas opens its three buildings to the world’s most influential designers, manufacturers and buyers in the furniture and interior design industry. These prominent buildings that sit just off the main interstate in Las Vegas are vastly unknown to the city’s everyday commuters. Yet, what most may not know is that the World Market Center is also home to the Las Vegas Design Center (LVDC), the first two floors of Building A and the first floor of Building C, which is open year-round.
One of the companies residing in the LVDC is Plume, a furniture company that presents pieces on its showroom floor that reflect the ebbs and flows of the design industry. Plume is unique in that it offers furniture and accessory pieces that were once displayed in other showrooms, yet the largest difference is that these pieces are now offered to the general public at substantially discounted prices. Plume takes a “trade-only” price and passes on the savings to the general public.
At Las Vegas Market, the official name of the tradeshow that is held twice each year at World Market Center, Plume’s showroom had a significant amount of modern pieces ranging from sofa and lounge pieces to art, lighting podium accessories. Compared to six months ago, Plume featured more traditional styles that had wood grain features.
Speaking with Plume’s owner, Elaine Odeh, she said, “We’ve seen a lot of demand for modern pieces recently and our company concept allows us to acquire furniture pieces that fit the decorating trends of our customers.”
With a jam packed showroom that creatively stores all of its offerings, one would think that Odeh had been in the furniture and design industry for most of her career. Yet, on the contrary, it isn’t the case at all. Hailing from Chicago, Odeh had a successful law practice for 15 years. It was after having her children that she decided to look for other opportunities.
What began as a simply buying and selling practice to earn extra income, Odeh soon discovered the need for manufacturers and design showrooms to unload their high end furniture after the season’s display. Known as “floor samples”, the companies did not have outlet stores to alleviate their displayed items, yet they needed to make room for their next season’s items. That’s where Odeh found her calling.
Her first showroom was in a 70,000 square foot space on the south side of Chicago but quickly found that she needed more room as she continued to find more and more furniture pieces. “There really was no plan,” said Odeh. “I just wanted to share this stuff with everyone. Even now, the business is in a constant state of evolution. I really try to respond to what the customers want.”
With frigid weather in Chicago, Odeh decided to take her business to Las Vegas where she discovered the LVDC and deemed it as a perfect fit. Strategically, Plume is now amongst hundreds of showrooms at World Market Center and it logistically makes finding luxury, contemporary and traditional furniture pieces much more convenient these days. “It’s all brand new merchandise and there are a lot of one of a kinds,” says Odeh. “Prices are always at least 60% below retail. These are all pieces that you won’t find anywhere else and once something is gone, it’s gone. The inventory changes constantly.”
Most think of heading to the mall or independent nationally branded stores to find furniture, but Plume hopes to have its name added to those lists. At its physical location, Plume wants to deliver the message that it’s open to the public. Online, Plume is reaching out to a national and international market with showcasing its most current items available for purchase. Recently, Plume re-launched its site with the goal of making its items more searchable and accessible for its customers. In addition, it offers a mix of design information that ranges from overall advice to personal picks from Odeh herself.
What Plume represents is more than simply a furniture company; it is an honest reflection of the spirit of Odeh and her passion for her business and for her customers. The sharp businesswoman gives three pieces of advice: Change presents opportunity and if you resist you will get left behind. Don’t be afraid of anything or anyone. If you listen to your customers, they will tell you exactly what they want.
As the Las Vegas Market’s second show of the year wraps up, Plume has, once again, collected some of the season’s most unique pieces to add to its showroom collection. Plume has its doors open year-round and Odeh hopes that more customers will follow their curiosity into the LVDC and to discover Plume’s offerings. For customers not in the Las Vegas vicinity, Plume’s re-launch of its newly designed site is their latest effort in showcasing some of the world’s most creatively designed furniture pieces.