Commentary | On November 6th , 2012, President Barack Obama was re-elected President of the United States. It seems amazing that it happened. It was an incredibly close political race. I was anxious and in suspense as it transpired. There is much that we can learn from the 2012 General Election.
The Role of Money: Many backers of the Republican Party donated hundreds of millions of dollars in order to support political campaigns, only to have their beneficiaries fail (Confessore and Bidgood, 2012). What is ponderous is that this happened despite the fact that media outlets were saturated with negative political advertising, much of which was bankrolled by Republicans and their supporters (Confessore and Bidgood, 2012). It raises the question of whether an election can be bought. It seems like the political strategies which are used to counter massive spending make a world of difference.
An Adapting Opponent: After the first Presidential Debate of 2012 took place in Denver, Governor Mitt Romney’s wife and son advised him to adopt a more moderate image (Harnden, 2012). The result was a Mitt Romney that the President had to adapt to in turn. Many had never seen this side of Romney before. President Obama had to be ready for any side of Romney who might show up.
A More Diverse Electorate: The outcome of the 2012 General Election is the function of changing American demographics. President Obama secured the votes of a majority of women, Hispanics, and younger voters (Bostock et al., 2012). In four states, people voted in favor of gay rights (Eckholm, 2012). Some Republicans acknowledge that their party will have to broaden their appeal.
Dictionary.com defines the term conservative as “disposed to preserve existing conditions, institutions, etc., or to restore traditional ones, and to limit change” (2012, par. 1). As such, it seems as though the Republican Party has utterly failed in this regard. The Republican Party will have to undergo a massive overhaul in order to survive. Of course, whether or not it can or will do so is an open question.
Bostock et al. “How Obama Won Re-election”. The New York Times. The New York Times Company, 7 November 2012.Web. 8 November 2012.
Confessore, Nicholas, and Jess Bidgood . ” Little to Show for Cash Flood by Big Donors”. The New York Times. The New York Times Company, 7 November 2012.Web. 8 November 2012.
Dictionary.com. “Conservative”. Dictionary.com . Dictionary.com LLC, 2012. Web. 9 November 2012.
Eckholm, Erik. ” As Victories Pile Up, Gay Rights Advocates Cheer ‘Milestone Year’.” The New York Times. The New York Times Company, 7 November 2012. Web. 8 November 2012.
Harnden, Toby. ” Revealed: How Ann Romney and son Tagg staged ‘family intervention’ before Denver debate to rescue Mitt’s campaign”. The Daily Mail . Web . 8 November 2012. Associated Newspapers, Ltd., 10 October 2012. Web. 8 November 2012.