Pinterest can be used for a number of business building goals. You can use it to drive traffic. You can use Pinterest to build awareness of your brand and business. You can also use it to sell products or services or to build a strong community. Many people don’t realize that Pinterest is also an SEO friendly site. Here are a few SEO friendly Pinterest tips to help you make the most of this newest social site and marketing tool.
#1 Your Board Title – On Pinterest users create boards. They give them names like “My Style” or “Dream Home.” These titles are headings and use the same code as an H3 header. That means that search engines look at that code for keywords. You can capitalize on this by including your keywords in the title of your boards.
#2 Link To Your Website or Blog – When you’re building your profile you can include a website. Including a link to your website creates a button under your picture or business logo in your profile. It’s a “Dofollow” link that helps fellow pinners find your site. You can also link to your Twitter and Facebook profiles.
#3 Your Name – People search Pinterest by keywords, names and categories. Add your name or your business name (whichever people are most likely to search for) as your public username. This helps users find you and it helps build continuity across multiple social sites.
#4 Pin Images From Your Site – Now this tactic cannot be used endlessly because Pinterest is a social sharing site. However, when you do add pins from your site make sure you add them via the bookmarklet or upload them with the Add+ “Add a Pin” tool. This includes a link to your site along with the image.
#5 Include Keywords In Your Description – Finally, the description of your pins offers you a valuable opportunity to include keywords. Make sure any pin you add from your own blog or website has a clear and informative description. Hashtags are another way to capitalize on Pinterest. Add a #hashtag to your descriptions to help them be more search friendly on Twitter.
As you’re interacting on Pinterest simply ask yourself, “How can I make this pin, board, or even comment more search friendly?” Often the answer is simple; add a keyword, add a hashtag and be descriptive.
Use hashtags – Pinterest recognizes hashtags. By using hashtags in your descriptions, you make the pin Twitter friendly and easier to share across platforms.
Share your blog posts – Part of making a blog post more visible online is adding a great photograph or graphic. If you’re not already doing this, now is the time to start. Images can be pinned from anywhere on the Web, and they will lead back to the source of the image. Be careful, though – Pinterest may have legal protection if you upload an image that doesn’t belong to you, but you don’t have that protection.
