As the dog days of summer grip America, few audiences seem interested in going to the movies for air conditioning, as it was a slow weekend at the box office, especially for new releases. The top spot was once again claimed by “The Expendables 2” in its second week of release.
The action sequel was the only film to even break the $10 million threshold after taking in $13.5 million to bring its cumulative total up to $52 million. While the film reportedly cost about $100 million to producer, Lionsgate only paid $35 million to acquire and distribute the film, so it’s looking to make a pretty decent return on its investment. As such, the third film that both Sylvester Stallone and Avi Lerner have discussed could be in good shape.
Arriving in second place for the second week in a row, “The Bourne Legacy” continued its quietly impressive run at the box office. Even without series star Matt Damon, the spin-off/sequel has chugged its way to an $85 million total. If Universal’s goal was to keep the franchise’s seat warm and gauge audience interest in it, then the film has been a decent success.
“ParaNorman” once again came in third place this week by hauling in another $8.5 million and has now made $28 million during its first two weeks in release.
The weekend’s new offerings all floundered, with Sony’s “Premium Rush” debuting all the way down at number 7 with a meager $6.3 million take. Despite good critical reviews, the film failed to find its audience.
Warner Brothers obviously wasn’t expecting big things from “The Apparition.” The Dark Castle Entertainment teen-horror project was dumped into about 800 theaters and didn’t screen for critics, so it’s no surprise it only managed to bring in less than $3 million during the weekend.
One of the few remarkable performances of the weekend came from “2016: Obama’s America,” the conservative documentary that postulates what will happen in the wake of Obama’s re-election. After an impressive run in limited release during the past few weeks, it opened to a 1,000 screens to bring in $6 million, bringing its entire run up to $9 million.
The documentary has generated some buzz, but it’s worth noting that it’s still performing behind more high profile political documentaries such as “Bowling for Columbine” and “Fahrenheit 9/11,” so the impact of “2016” on the election could be minimal. After all, America actually made “Fahrenheit” a huge $120 million hit the summer before re-electing George W. Bush.