My daughter is graduating from elementary school tomorrow afternoon and we need to pick out a new dress for her to wear for the occasion. I was planning to take her to the local kid’s consignment shop, but after seeing JCPenney’s recently released Father’s Day ad, we’re heading to the mall!
She is going to be shocked. We’re really trying to cut back our spending and I rarely take her to the mall. When we do go to the mall, we don’t go in JCPenney. I’ve been in there before and never found anything I thought was either cute or an outstanding price. The Father’s Day ad has inspired me to give the store another chance, though!
The ad features a real-life same sex couple. The two fathers are sitting on the floor, cross-legged and with bare feet. They are laughing and hugging their two small children. It is a simple and happy scene. It is so natural to me that I wouldn’t have even noticed it if there hasn’t been so much media coverage about it.
I’m not gay. I’m a woman who is married to a man. I don’t think that we have any more right to be represented in the media than a same sex couple. We didn’t build our family through traditional means. We chose older child adoption instead. Our daughter came to us two years ago at nine years old. She’d been in foster care for five years and we were her 12th family.
Her skin is also a different skin color than ours, which intensifies her self consciousness regarding being adopted. Because of this, we work hard to show her that families are made in all sorts of ways. We recently picked up the People magazine issue featuring Jillian Michael’s and her family. That family doesn’t look like exactly like ours. They have two white mom’s, a white baby and a black toddler. We have a a white mom and dad and brown daughter. But they look so full of love, joy and pride in the photos and those sort of images show her that it’s okay for her to feel that way about herself and our family, too. I can’t wait to show her the JCPenney ad.
Not everyone sees the image as something positive, though. The group One Million Moms released the following statement on its website regarding the ad, “Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.”
The group further urges their supporters to boycott JCPenney, make complaints to corporate offices, as well as their local store managers, cancel their JCPenney credit cards and even refuse deliver of the company’s catalog.
This isn’t the first time JCPenney has angered One Million Moms. The group was first angered when Ellen DeGeneres, who is openly gay, was named as the chain’s spokesperson.. One Million Moms protested loudly and urged the public to boycott the store. JCPenney also released a Mother’s Day ad last month featuring a family with two moms – and received similar outrage from One Million Moms.
While One Million Moms urges people to boycott JCPenney for not discriminating against same sex families, I am encouraging everyone I know to support the retailer for the same reason. Families come in many different packages and a couple’s sexual orientation does not impact their ability to be great parents. Thank you for not only recognizing, but also honoring that diversity, JCPenney.