I was a stay at home mom looking for a way to be a work at home mom. I had been blogging my heart out for close to a year.
For resume credit I took a position as a “product ambassador” for a fast rising author and speaker.
This gave me my first taste of online marketing. I found it came naturally to me. I would later find out that women are practically hard wired for this type of interaction, thus making us quite successful in the area of social media.
Go figure women and social media area perfect fit. Give us a way to communicate and by God, we will use it.
Soon after becoming a product ambassador, I answered an ad for an intern position as a social media marketer that was posted at www.herfuture.com.
That is a social network for women founded by Gabrielle Bernstein, in case you don’t know.
That internship was for an up and coming business coach.
Now I was really getting my feet wet in the marketing pool. I started to develop strategies and really think creatively. This new coach needed exposure and I was digging, and creating ways to get her just that. We used Facebook, Twitter and Youtube. She created great content and I served it up to the world. We fine tuned her weekly newsletters.
I’m still on her team and it is a daily creative process finding authentic ways to communicate her value to her potential client base.
Through that connection I found my way to my first paid gig as a social media marketer.
There I use all of my newly learned tactics and also some new ones that are just coming to me naturally. If you have clients you believe in then the tactics aren’t slick tricks or things they teach you in business school, they are a genuine desire to help get this persons gifts communicated properly to the correct marketplace.
Don’t get me wrong, there has been plenty of head bashing, boredom and sometimes doubt in my clients. I think any creative position will have these small periods of “burn out.” But, as with all ebb and flow they are always followed by a resurgence of optimism renewed faith in the project. If they aren’t then my friend its time to take a bow and step away. I don’t think projects we aren’t passionate about are worth doing. Trust that there are enough clients and projects in the world that you can say no to those you don’t feel really good about doing.
So, that’s my story of how I accidentally stumbled onto my current path. I never thought I would be in marketing. Of course I never realized how creative business could be until I started doing it on my own terms, at my own pace, in my own way.