Have you noticed the two different looks worn by women in your gym? First, there’s the very basic sweatpants paired with an old T-shirt. Second, the others who have their workout style down to a T. There’s an important bonus with one brand I discovered when I spotted it in the spa shop at a hotel where I worked. The tags on Sense clothing inform customers that these items are ‘Made in the USA.’
Seen in hotel spas
My friends and I have noticed displays of Sense clothing brand in the spa shops of hotels and resorts from Napa Valley to Nantucket. Women are seen going in and out of their fitness, yoga, and pilates sessions wearing these outfits, looking as good before and after class as during class. I wondered about the connection to travel and the brand.
Active, Spa, Travel
Robin Beachner, CEO, told me more about the philosophy behind her Sense active wear line, how she manages an all-American production, and what the upcoming trends are for 2013 and beyond.
Pack and go
“Our fabrics consist of Lenzing Modal® blends, an environmentally sustainable fabric derived from beechwood,” Robin informs, “and it’s designed to layer and coordinate.” The perfect travel companion is lightweight, rolls up neatly but doesn’t wrinkle, uses a simple cold water machine wash cycle and doesn’t run, fade, or shrink. Best of all is when your clothing crosses over from the gym, fitness studio, or poolside, and looks great when worn with jeans, boots or ballet flats, for street wear. Dress in layers for a flight and you’ll never be too warm or too cold.
Color around the nation
Robin indicates that color is important at Sense, where they notice that women in different climates around the country tend to make different color choices. San Francisco and New York City are big on basic black with an urban mix of grays and tans, while Miami migrates to reflections of the ocean in white with blues and greens. Robin adds, “The Spring Collection has Willow and Bellini as our softer more organic colors and we added Deep Water, Marina, and Pansy as the support colors. I personally love the way Marina and Willow look together.”
With leggings in mind as an example, I asked about predictions on future classic pieces derived from activewear. Robin is quite certain that the tunic style pants she introduced nearly 10 years ago will be the next basic look which is here to stay. The little skirt combined with leggings is like instant layering. Another piece proving to be incredibly popular is the Luna top and its sassy little sister, the Half Luna. “This new design makes anyone feel and look feminine and sexy. I love the sleeves. You can wear them up over your shoulders or down to show off the shoulders. You don’t have to worry about your top following down because the straps,” Robin explains. “I’m sure we won’t be retiring this style anytime soon!”
Supporting USA jobs
In support of Sense clothing’s mission statement, Robin adds, “We are committed to creating and maintaining American jobs. Currently we work with two factories in Los Angeles, one in San Diego, and now a non-profit coop in Albuquerque. We hope that more companies decide to work with the tremendous talent offered here in the United States.”