Not only do people legitimately use video sharing sites (such as YouTube and Vimeo), instead of traditional search engines, to find information (how to change a tire, how to do a specific workout, etc.), but you may notice that when you use certain search engines to find information on a topic, often times video results will actually display. As a brand owner this means that any videos you upload to YouTube and use on your blog as vlog posts also have the potential to drive web searchers to your business and website-web searchers who are interested in what you have to say.
Video content on your blog also means that you will have some variety on your blog. This way, no matter what your customers’ learning preferences are (by video or by text) there will be something on your site for them to consume.
Video blogs can provide many benefits for your business:
- Your website will have increased search engine optimization.
- Your brand name can become more recognizable around the web.
- You can provide a more personal experience for your clients than just reading text.
- You will have content that is more tempting to click on than text links (thus your web visitors may be enticed to stay on your website longer).
- You will own content that is simple to embed in your social media profile (Facebook, Twitter, Pinterest, etc.) and is more engaging that just text updates.
- You can gain a new network of potential connections through your chosen video sharing site (such as YouTube).
There are also many things you can do with vlog posts:
- You can show new products and their use or benefits instead of just describing them with text.
- You can post video testimonials from your clients, instead of the regular text quotes you see on most websites.
- You can share important company updates or industry news.
- You can disperse information that clients may deem useful.
- You can create useful tutorials for your clients showing them how to do things they want to learn.
- You can interview key customers or industry leaders.
- You can feature information on some of your employees or customers who are doing something special for their community.
- You can create videos to promote events or charity functions you host or attend as a business.
- You can broadcast instructional material as a seminar or training online.
There are a few simple things to remember as you start recording, editing and posting your videos:
- Keep your videos short. Most people have short attention spans online and clicking on a video that is five minutes or longer can seem overwhelming.
- Your videos don’t have to be professional-grade videos. The nature of a vlog post is that it is quick, timely information. You see a need for information and you fill that need. Therefore, most people will not expect professionally shot videos. The built-in camera on most computers or modern mobile devices will suffice.
- Many computers come with built-in video editing software or have very inexpensive software available. Programs such as iMovie (on Apple operating systems) allow you to easily import your video files, edit the files down to just the content you want, and easily export your videos to YouTube or other video sharing sites. Most programs will allow you to add text, music and photos to your videos as well.
- Remember to add tags (keywords) to your videos when you upload them. Also, title your videos in ways that make sense for the potential clients who might be searching the web for content like yours.
- Promote your videos on your website and other social networks to increase your online visibility.